NEWS

Why Virtual Auditions Are Here To Stay

Virtual auditions are not entirely a new concept.

A version of it has been in existence long before we were forced to confront a global pandemic.



Before now, many audition processes have been managed by requesting virtual entries rather than in-person attendance, but the recent struggle with covid-19 has not only changed virtual auditions from being a part of the process but has made it an integral part of sourcing talents.

One of the biggest needs for auditions today would be in the entertainment industry, where music, acting and dance is taking the front row seat of the lot.



Recently, telecommunication giant MTN created an all virtual music competition called MTN Y’ello Star, a brilliant attempt to craft premium entertainment howbeit virtually. And although there were a few misses here and there, the show has had a substantial following and a brilliant virtual showing.

The world is slowing aligning to new ways of doing things and as an entertainment powerhouse; Nigeria has a plethora of events that are geared towards engaging young talents. From fashion shows, music competitions to idea pitch events and award shows, we need to, as a thriving industry, rethink how we amplify and manage event processes.

So, the need to incorporate a virtual audition system to help transition the audition process from in-person to off site is important.

Is there a way to make it truly engaging without cramming a number of people into a room? If the objective is to source for premium talent, create a magical evening or experience a piece of fashion, then there must be ways to do it without necessarily converging.




There are more tools to audition with now than there was a few months ago, and that’s because the world is slowly realizing that physical auditions is on its way out.

Also, consider the logistics nightmare involved in on-site auditions, of conveying key personnel to the different target states and when you compare it to the seamless, stress less alternative of doing it virtually, you will begin to see the merit of this new system of sourcing talents.

The argument for physical auditions meetups have always been that there is some sort of aura when the talent is in the room with you, as opposed to when they are being analyzed digitally, but that can be ignored as mere semantics.





And although the human touch is arguably lost in virtual auditions, when compared to the potential lives we might be saving by discouraging the clusters of people that gather for onsite auditions, the practice is worth its weight in gold.

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